Longevity Lifestyle — Confidential Investor Deck
A members-only research supply brand built for the people actually buying peptides — and built to look like nothing else in the category.
Go-to-market: paid acquisition, inventory depth, brand content, and fulfillment automation.
Research peptides are a $2B gray market with no trusted brand.
Buyers today choose between anonymous overseas sellers with no testing and clinics charging 5-10x. There is no consumer-grade brand with real purity data, real onboarding, and a modern buying experience.
- Fragmented supply — hundreds of no-name vendors, zero brand loyalty
- No verification standard visible to the buyer
- Compliance risk keeps mainstream operators out — a moat for whoever does it right
A members-only research supply with a clinical-grade intake.
Longevity Lifestyle gates the catalog behind a free research membership. Every member completes a doctor-style intake that captures their research track, baseline profile, and a research-use acknowledgement before any product is visible.
- Intake-first funnel: track selection → track-specific questions → baseline screening → signed acknowledgement
- HPLC-verified, third-party tested, U.S. shipped
- Subscribe & save built in at 90 days (10%), 6 months (15%), 12 months (20%)
Four steps from cold traffic to a subscribed member.
The membership wall does double duty — it qualifies the buyer and it collects the data that makes every downstream email, offer, and reorder relevant.
- 1. Age-gated landing page establishes research-only positioning and trust
- 2. Free membership signup — email captured before any pricing is shown
- 3. Onboarding wizard segments the member into a research track
- 4. Track-matched catalog, cart, and subscription checkout
Two core segments, both already spending.
Our buyer is not a biohacking stereotype. They are the 30-something who lives hard and wants to recover, and the 45-65 year old who is watching their body change and refuses to accept it.
- Segment A — 28-40, high-intensity lifestyle, buys for recovery, sleep, and injury repair
- Segment B — 45-65, buys for metabolic health, weight management, and reverse-aging
- Both segments over-index on subscription retention and referral
The platform is already built and operating.
The capital is not for engineering — it is for demand. The storefront, membership system, admin, and fulfillment integrations are live today.
- 316 SKUs loaded with cost and pricing; top sellers activated
- CartRover and ShipStation integrations wired for order push and tracking sync
- Encrypted credential vault, role-based admin, RLS-protected member data
- Subscription plans and cart flow shipped
Compliance posture plus brand is the defensible position.
Anyone can dropship a vial. Very few will build the age gate, the intake, the acknowledgement trail, the testing documentation, and a brand people are proud to buy from.
- Research-only compliance architecture built in from day one
- Owned member list and intake data — not rented from a marketplace
- Apple-grade brand in a category that looks like 2011
The member, not the stereotype.
The math behind the raise.
Payback is measured fully loaded, not on first-order gross margin. A $168 order at 68% margin returns $114 of gross profit, but after payment processing, fulfillment, packaging, and an allocated share of payroll and platform cost, first-order net contribution is roughly $34. At a $118 blended CAC and a 41% repeat rate, a member pays the acquisition cost back around month 5 and turns profitable from the second reorder or the first subscription renewal onward.
What we need to pay people.
Five people carry the company for the first 12 months: four core operators at $4,000/month and one support role at $3,000/month — $19,000/month, $228,000 for the year. These are working-operator wages, not growth-stage salaries. Salaries are reviewed at month 12 against revenue, not raised on schedule.
Brand, supplier relationships, compliance posture, merchant and capital relationships. Below-market by design.
Inventory, lot documentation, CartRover/ShipStation queues, returns, supplier QC.
Paid media buying, creator sourcing, landing page and funnel testing, reporting.
Editorial, photography direction, education library, email and social production.
Intake review, member questions, subscription saves, reorder outreach.
Where the $350,000 goes.
Growth model after funding.
Modeled projections based on the stated CAC, AOV, and margin assumptions. Not a guarantee of results.
How the money comes back.
Recover capital from gross profit, not a future round
At a 68% blended gross margin, the Year-1 revenue plan produces roughly $1.3M in gross profit against a fully loaded operating base of payroll, ads, and platform. Even at half plan, contribution after ad spend and payroll clears the $350K raise inside 18-24 months.
Subscriptions turn one purchase into four
A 90-day plan at 10% off still carries margin while quadrupling order value. Every point of subscription attach rate pulls payback forward and raises LTV against a fixed CAC.
Distributions once working capital is covered
After inventory float and a 90-day operating reserve are funded, free cash is distributed pro-rata — the 20% stake earns from cash flow rather than waiting on an exit.
Exit optionality
Branded DTC health assets with recurring revenue trade at 3-5x revenue. A $3-5M revenue run-rate puts the equity in a materially different place than the entry valuation.
- Regulatory posture — mitigated by research-only framing, age gate, intake acknowledgement, and no medical claims.
- Payment processing — high-risk merchant relationships secured in parallel with backup rails.
- Supply variability — multi-supplier sourcing plus lot-level testing documentation.
$350,000 for 20%. The build is done — this funds the demand.
Confidential. For discussion purposes only. Not an offer to sell securities. Forward-looking statements are estimates, not guarantees.